"Your Price is Too High" - Why You're Unable To Attract Your Dream Clients

"Your Price is Too High" - Why You're Unable To Attract Your Dream Clients

View full post here - https://www.uability.in/your-price-is-too-high-why-youre-unable-to-attract-your-dream-clients/

ABOUT THIS VIDEO:

Clients causing headaches? Give objections like the fee / price is too high? Negotiating prices and asking for discounts?

In this video I want to address how you can deal with these issues and work with your dream clients.

You see, the number one reason why people give the price objection is because they do not see the value in what you’re offering to them.

This usually happens when the service/product being offer is not amazing enough to demand premium pricing OR you/your sales team don’t know how to convey the value of what you’re offering to your clients effectively.

Now if you fall into category #1 where your product/service/program isn’t worthy enough, then it’s pretty obvious that your priority should be to go fix that. No amount of sales/marketing skills can fix a low-quality product/service. Now we can talk about how to improve your product/program/service in some other tutorial (if you’d like to see that, feel free to mention that in the comments section below).

That being said, if you DO have a great product/service yet people are not willing to pay you the price that you deserve, here is how you can fix it.

Most business owners are obsessed about talking about technical stuff. They keep their focus so much on features that they forget that they’re really dealing with a human being. This is a big mistake I made when I was getting started with my business as well - when selling digital marketing services - I used to love talking about "website, SEO, FB, content marketing, Snapchat blah blah blah…"
Usually people used to reply to me by saying “ I’ll think about it...send me some proposal...what’s the best price you can do?” etc…

I used to always wonder why this happened. It’s not until a couple of years ago that I had an epiphany and learned that when we talk about features/technical aspects, clients tend to compare our services like vegetable prices. We become a commodity that can be easily Googled and compared. Now it was pretty obvious what was happening to me...I would tell my clients I will make them an eCommerce website, they would go to Google, find other vendors willing to do it at few thousand bucks (few hundred dollars) giving me no room to charge high-ticket.

Now this applies to literally any field you might be in...dance professionals...IT consultants...designers...fitness experts...coaches etc. Everybody loves talking about features.

So what's the solution? Well, that's exactly what I cover in this video.

View the full post here - https://www.uability.in/your-price-is-too-high-why-youre-unable-to-attract-your-dream-clients/

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Thanks for checking this video!

Rohan Dhawan