You Better Watch Out, Chatbots Are About (on Instagram) - The Digital Coffee 23rd October 2020

https://www.spiderworking.com/facebooklive
00:00 Intro
00.35Messenger bots come to Instagram
* You’ll be able to manage conversations using chatbot tools like ManyChat
* Great for e-commerce follow up and for customer service
* Great for those who don’t want to use or don’t use Facebook
* Sacha thinks it will be great for competitions
https://messengernews.fb.com/2020/10/19/say-%F0%9F%91%8B-to-api-support-for-instagram-messaging/

02:40 Facebook feeds are changing
* Choose from 3 feeds
* Most recent - same content but in reverse chronological order
* Favourites - choose up to 30 people or pages for this feed
* Home- the ranked feed
* If too many people spend time in favourites businesses will struggle to reach without ads
* This gives Facebook more ads space
https://twitter.com/alexvoica/status/1318840429635424259

05:58 New Facebook shopping tools
* Ads on Instagram including product tags (only boost before)
* Create an audience of people who have engaged with your shop
* Shopper lookalike audience - people who are similar to your existing audience who like to shop
* Set up discounts (rather than offers) in the commerce manager eg ‘spend 50 get 10 off’ etc in US only
https://www.facebook.com/business/news/introducing-season-of-support-holiday-marketing-training-and-products

10:54 Facebook wants you to get to know your neighbours
* Facebook is working on creating mini social networks that connect you with the local community
* Edit profile so not sharing everything with them
* Trying to kill the ’Next-door’ app that already does this
* People already use WhatsApp for this
https://www.theverge.com/2020/10/21/21526567/facebook-neighborhoods-feature-mini-social-network-sharing-test

13:52 Instagram cracks down on influencers
* Prompt will ask influencers if they were paid
* Algorithm to identify ads not marked as such and contact relevant company which I think will be more effective
https://www.socialmediatoday.com/news/instagram-announces-new-crackdown-on-influencers-who-fail-to-disclose-comme/587229/

16:33 Snapchat sounds
* Music for your snaps
* iOS only
* Another swipe at TikTok
* Snapchat users are growing again. Is it time to take another look?
https://variety.com/2020/digital/news/snapchat-sounds-songs-justin-bieber-benny-blanco-1234804771/

18.22 Googles guide to evolving shopping behaviours
* A month long Cyber Monday - people will buy earlier as they fear stuff going out of stock
* People are searching for discounts and quality at a good price, work this into your campaigns and posts
* People shopping online for the first time, make it easy
* Even for bricks and Morter stores customers are doing their research and browsing online and only transacting in store. Offer click and collect if you can’t do full commerce. Make it easy to browse. Shout about click and collect or curbside pickup on social and website
* Shop local and small - people want to support local
* 70% of US shoppers are open to buying from someone new
* YouTube makes viewers more aware of brands
https://services.google.com/fh/files/misc/2020_retailholidayguide.pdf