WooCommerce Facebook Pixel: View Category Ecommerce using DataLayer & Google Tag Manager

Blog Post: https://trackingacademy.com/blog/woocommerce/fb-view-category-gtm
Template Link: https://trackingacademy.com/blog/woocommerce/fb-view-category-gtm#bonus-section-downloading-container-for-easy-setup

???? WooCommerce View Category Event with Google Tag Manager for Facebook Pixel: A Detailed Breakdown. This video explains how to configure the "View Category" event for your WooCommerce store's Facebook pixel using Google Tag Manager. Here's a breakdown of the key points:

???? Target Audience:
Small business owners with Facebook Ads running
Digital marketer's A/B testing listings
Freelancers looking to upgrade their skills

???? What This Video IS NOT:
❌ A general e-commerce training course
❌ A guide on digital marketing strategy or event utilization
❌ Extensive coding instruction

✅ What This Video IS:
✔️ A step-by-step tutorial on configuring the "View Category" event

???? Sections of the Video:
1. Introduction to Google Tag Manager:
- Explains what Google Tag Manager is and how to configure it on your WooCommerce store. (Assumes basic understanding)
2. Facebook Pixel Configuration Tag:
- Sets up a Facebook pixel configuration tag required on all website pages.
3. Data Layer Event:
- Explains data layer functionality and how to push the "View Item List" event for Google Tag Manager and Facebook Pixel.
4. Using Data Layer Event to Create Tags & Triggers:
- Creates tags, variables, and triggers to send information to Facebook pixel using the data layer event.

????️ Key Takeaways:
???? Download and install the GTM4WP plugin for easy Google Tag Manager integration.
???? Obtain your Facebook Pixel ID from the Facebook Events Manager.
???? Utilize Tag Templates for simplified Facebook Pixel tag creation.
????️ The GTM4WP plugin can automatically create the data layer for tracking e-commerce events.
???? Configure a custom trigger to fire the "View Category" event only when the "View Item List" data layer event occurs.
???? Create dynamic variables to pull information from the data layer event and send it to Facebook Pixel.

Overall, this video provides a clear and concise guide for those comfortable with basic Google Tag Manager concepts. It focuses solely on the technical aspects of configuring the "View Category" event and avoids overwhelming viewers with broader e-commerce or marketing strategies.

Chapters:
0:00 - Introduction
0:30 - Creator Introduction and Video Purpose
0:45 - Target Audience
1:13 - Clarification on What the Video is Not About
2:21 - Getting the Most Out of This Video
2:23 - Recommendations for Watching and Taking Notes
2:39 - Setting Up Google Tag Manager
2:39 - Introduction and Installation of GTM4WP Plugin
3:47 - Setting Up GTM Container ID
5:45 - Setting Up Facebook Pixel Configuration Tag
5:45 - Introduction and Purpose of the Tag
6:21 - Obtaining Facebook Pixel ID
6:50 - Creating and Verifying the Facebook Pixel Tag
8:52 - Introduction to Data Layer
9:57 - Using Data Layer to Create Tags
9:57 - Introduction - Data Layer Explained
10:04 - Verifying View Item List Event Firing in Debug Window
10:24 - Creating a Tag for View Category Event
10:50 - Setting Up Trigger
10:56 - Adding Event Name and Facebook Pixel ID
11:31 - Creating Variables for Content Information
12:45 - Building Dynamic Variables from Data Layer
14:55 - Renaming the Tag and Saving Changes
16:48 - Previewing and Verifying the Tag Functionality
16:48 - Using Preview Mode and Debug Window
17:17 - Verifying Information with Pixel Helper
17:33 - Using Test Events for Final Verification
18:35 - Publishing Changes and Bonus Section
18:35 - Publishing Container Changes
18:37 - Downloading Container for Easy Setup
19:03 - Importing Downloaded Container
19:40 - Updating Facebook Pixel ID in Imported Container
19:56 - Conclusion and Announcement of Next Video