Winning the E-Commerce Game in DIY | The ROPO Effect

Merci ! Partagez avec vos amis !

Vous avez aimé cette vidéo, merci de votre vote !

Ajoutées 3 années by admin

99 Vues

In this FACT-Finder Webinar, Steve Collinge and Gordon Thomson talk about the ROPO (research online - purchase offline) Effect and how it affects the Home Improvement/ DIY Market. Furthermore they analize how the buying power has shifted and take a look at future challenges and opportunities in DIY Retail. Watch and learn how to win the E-Commerce Game in DIY!

Read more about the ROPO Effect: https://www.fact-finder.com/blog/purchase-trend-alert-ropo/
Get to know FACT-Finder: https://www.fact-finder.com/

0:00 Introduction
2:57 What is ROPO?
4:39 The Home Improvement Market
9:52 Shift of the Buying Power
12:15 ROPO as a combination of different factors
14:55 The Home Improvement Buying Process
19:45 ROPO and Omnichannel
23:31 Future Challenges and Opportunities in DIY Retail
32:49 ROPO Best Practices
43:43 The critical role of inspiration
46:49 About FACT-Finder
49:42 Contact

#factfinder #webinar #ropoeffect