Winning Over Gen Z: The Insider's Guide to Dominating TikTok and Snapchat

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Are you struggling to connect with the elusive Gen Z audience on TikTok and Snapchat? Look no further!

In this episode of our eCommerce Podcast, we delve deep into the world of Gen Z and uncover the insider tips and tricks to dominate these popular platforms. From unleashing your creativity without a film crew or high-end camera to understanding the power of short-form content and swipe culture, our expert guests share invaluable insights that will revolutionize your approach to social media marketing.

In this episode we explore:

- Claire emphasizes the importance of understanding each social media platform and adapting a tailored strategy accordingly. She suggests that businesses can benefit from different platforms like TikTok, Snapchat, and Meta for their specific needs, whether it's brand awareness or direct sales.
- Both Matt and Claire discuss how businesses can target different stages of the marketing funnel on platforms like TikTok. While some may use it for top-of-funnel brand awareness, others can use features like TikTok Shop for direct conversions.
- Matt questions, and Claire confirms, that both digital and physical products can be advertised on TikTok. Businesses can adapt their strategies depending on what they are selling.
- Claire shares that her marketing agency, Trio, also uses TikTok for a dual purpose— to attract prospective clients and to recruit potential employees. Their agency-specific social media strategy aims to make people want to either work for them or with them.
- Both Matt and Claire acknowledge the difficulty in maintaining consistent content output for their own businesses while prioritizing client work. They both resonate with the idea that they sometimes neglect their own platforms due to focusing on client needs.
Catégories
E commerce Divers
Mots-clés
matt edmundson, claire daniels, tiktok

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