Will it make the boat go faster, Sports Marketing & E-commerce in 2022

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"Will it make the boat go faster?" - The strategy coined by the British men's rowing team who won the Olympic gold in Sydney, Australia in 2000. Was centred around only focusing on activities that will make them faster, and ruthlessly cutting everything else.

2022 could be the most challenging year in a decade for eCommerce. Increasing cost per acquisition, lack of transparency in media buying platforms, cost of living crisis and high delivery costs.

Ryan Clarke, Head of Ecommerce at STATSports talks us through the strategy of incremental gains from creative to checkout that STATSports use to make our boat go faster. Balancing Brand and Performance Marketing to drive long term revenue. Whilst focusing on the real world "reality" of trying to maintain rapid growth of our DTC product in a challenging market, whilst ignoring virtual ones (For now).