Will Amazon & Alibaba Takeover The Fashion Industry?

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Alibaba’s marketplace for international brands, Tmall Global, wants to help small and medium-sized US brands sell to young Chinese consumers at a time when international travel is limited, and demand for unique international products is high, building itself up as a global rival to Amazon. Tmall Global is hosting its first-ever “Pitch Fest” for US brands to apply to sell on its marketplace, in time for Singles Day, the 11 November annual shopping event whose gross merchandise value on Alibaba reached $38.4 billion last year.

In September, Amazon will hold its first Amazon Accelerate conference for small businesses, which will include a talk by president of fashion Christine Beauchamp on building a brand in Amazon’s store. Earlier this year, Amazon launched Common Threads, a CFDA initiative bringing small fashion designer brands to Amazon, a first for the platform known for lower-priced clothing. “Accelerate will help small businesses find new ways to grow and expand while also creating new connections,” said Jeff Wilke, Amazon CEO of worldwide consumer business, said in a statement.

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