Will Amazon’s Plan To Dominate Quick Commerce In India Work?

In this insightful interview, Amit Agarwal, Senior Vice President of Emerging Markets at Amazon, offers his perspectives on India’s digital transformation and Amazon’s 20-year journey in the country.

Amit traces Amazon’s evolution in India, from establishing the remote development centre in 2004 to launching the commerce business in 2013. He discusses the significant impact Amazon has had in India, including the creation of 1.4 million jobs and enabling $13 billion in exports. He also shares the success story of Skillmatics, an Indian toy company that grew 50x in just five years through Amazon’s platform. Additionally, Amit highlights the role of UPI, GST, and digital infrastructure in fueling India’s e-commerce growth, and explores how GenAI is transforming the industry.

Finally, Amit reflects on his 25-year career at Amazon, offering valuable career insights and sharing how the company has evolved over time.

This interview is a must-watch for anyone curious about the intersection of technology, e-commerce, and India’s digital future.

00:00 - Introduction
02:56 - How Amazon Transformed Small Businesses in India
06:22 - Amazon’s Top Priorities for 2025
07:53 - The Most Counterintuitive Insight About India’s Market
09:49 - Is Amazon Getting Into Quick Commerce?
11:59 - How India’s Digital Boom Changed Amazon
13:53 - AI in E-Commerce
16:50 - The Secret to Long-Term Success – Career Advice from Amazon’s SVP
19:53 - Conclusion