Why ROAS Is a Bad Metric for Facebook and Google Ads

Merci ! Partagez avec vos amis !

Vous avez aimé cette vidéo, merci de votre vote !

Ajoutées 8 heures by

6 Vues

Why ROAS Is a Bad Metric for Facebook and Google Ads | Focus on Profit Instead

Still using ROAS (Return on Ad Spend) as your main metric for measuring ad performance? It’s time to rethink that approach. In this video, we dive into why ROAS can be misleading and how focusing on profit will give you a clearer picture of what’s really working in your business.

We’ll cover:
• The flaws in relying on ROAS alone
• Why high ROAS doesn’t always mean high profit
• How to calculate true profitability from your ads
• Better KPIs for scaling Facebook and Google ads
• The mindset shift every marketer and business owner needs

This is essential for eCommerce brands, service providers, and digital marketers looking to make smarter decisions with their ad spend. If you want to stop wasting money and start scaling with confidence, this video is for you.

Subscribe for weekly videos on paid ads, marketing strategies, and growing a profitable business.

#facebookads #googleads #ROAS #profitfirst #scalingads #ecommercegrowth #digitalmarketing #paidads #mediabuying #businessstrategy