Why Product Managers should care about Customer Experience: Learn from Shopify

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Online shopping has been booming. E-commerce is a three trillion dollar industry as of 2019 and is expected to double its revenue in the next 4 years. Well, Shopify is dominating this industry!

Factors that led Shopify to where it is today:

-Free Trial
-Customer Experience
-Customer Support
-Customer Persona

The difference between good and a great product is CUSTOMER EXPERIENCE.

Read more about Brandon Chu's prioritization framework:
https://blackboxofpm.com/ruthless-prioritization-e4256e3520a9

15 Statistics that should change the business world by Colin Shaw:
https://www.linkedin.com/pulse/20130604134550-284615-15-statistics-that-should-change-the-business-world-but-haven-t/

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The Lean Startup by Eric Reis: https://amzn.to/2nOT4LC

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#productManagement #CustomerExperience #DesignThinking #ProductManager #ShopifyCaseStudy #TheProductJourney #ProductBytes