Why Paytm Mall Failed Business case study Shreyansh priyadarshi

Video Intro -
Paytm (an acronym for “pay through mobile”) is an Indian digital payments and financial services company, based in Noida. It was founded in 2010 by Vijay Shekhar Sharma under One97 Communications.Recently Paytm has removed a shopping feature from the Paytm app and this shopping feature was linked to the Paytm Mall. Paytm Mall, an e-commerce platform that serves as a one-stop-shop for a variety of products, experienced a rapid rise and fall during its brief existence. What were the factors that contributed to Paytm Mall’s meteoric growth and subsequently precipitous decline in this article as we move ahead?
Paytm mall raised $200 Million from Alibaba group and SAIF group.
In may 2018 , it posted a loss of approximately 1800 crore with revenue of 774 crore for FY 2018
The strategy of the cashback was short-term, and the company’s perspective was that by giving cash back they will retain the customer but the company misses the most important part which is the customer experience. When the company stops providing cashback the customer starts shifting to another app that has a good experience.
The fall in Paytm price is not because of the Paytm mall as this two are different. The future of Paytm Mall is now dependent upon the ONCD. An investor should wait and watch what will be the future of the Paytm mall.

00:00 Intro
01:15 Cashback & Short term Vision
02:11 Bad Customer Experience
02:51 No Exclusive Partnership
03:00 No Affiliate Marketing
03:24 Business Lessons

#paytm #paytmmall #paytmcasestudy #startupfailure

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