Why Most E-Commerce Brands Will FAIL in the Next 5 Years

Why Most E-Commerce Brands Will FAIL in the Next 5 Years

In this episode of the Marketing Mavericks podcast, Kavan Antani sits down with Tippu Sultan, Head of eCom & Digital Media at Atomberg Technologies, to explore the intersection of digital marketing, e-commerce, and innovation in the home appliance sector.

Tippu takes us behind the scenes of Atomberg’s growth, sharing how they’ve been able to blend cutting-edge technology with energy-efficient solutions to redefine how we think about everyday household products.

Key insights from the conversation include:
-Consumer-First Mindset
-The Role of Energy Efficiency
-Leveraging Digital Media
-Building a Brand that Solves Problems
-Scaling in a Competitive Market

From the importance of building a brand that speaks to real-life problems to the future of e-commerce and digital media, this episode is packed with valuable insights for anyone in marketing, tech, or product innovation.

Don’t miss this enlightening conversation with Tippu Sultan as he sheds light on how Atomberg is not just marketing products but creating meaningful solutions in people’s everyday lives.

Timestamps
00:00 - Introduction
1:50 - Where is it that you realise this the space you want to build a career in
11:11 - To go into marketing what should be analytical or creative
19:04 - How to convince a brand to let us join as a senior person in marketing & lead front
29:04 - What’s really the core differentiator when marketing something expensive
35:00 - What’s the right strategy to know that if the digital is only the right fit for my product
44:47 - What’s the right approach to premiumize a particular product
58:09 - Any advice to young marketer who wants to become marketing leader

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