Why John Larkin Stopped Playing Poker!

In this episode of "All Up In Your Biz," Yvonne sits down with John Larkin, the founder of The Black Stuff, to discuss the journey of building a successful e-commerce brand centered around handmade soaps. John shares his unique approach to manifestation and goal-setting in business, revealing how he transformed a simple idea into a thriving venture during the pandemic. The conversation dives into the challenges of pricing, shipping, and marketing, as well as the importance of creating a premium product that stands out in a crowded market. Tune in to discover valuable insights on entrepreneurship, the art of soap-making, and the power of visualisation in achieving business success!

[00:02:39] Manifestation and business growth.

[00:05:04] Manifestation Box vs. Vision Board.

[00:09:05] Subscription-based service for soaps.

[00:12:00] The impact of discounting profits.

[00:14:33] Premium product vs. cost-cutting.

[00:19:36] Meta advertising as primary strategy.

[00:24:16] Soap versus shower gel.

[00:25:55] Transition from poker to soap.

[00:28:47] Handmade soap business journey.

[00:34:34] Guinness soap making experiment.

[00:36:00] Soap made from Guinness.

[00:38:11] Retail strategy for handmade products.

[00:42:52] Baby-friendly natural products.

[00:47:30] Manifesting a soulmate with soap.

[00:49:04] Social media engagement strategies.

[00:52:39] Algorithmic targeting for advertising.

[00:58:04] Building a business for the ages.

[01:01:40] Monetizing your passions for business.

[01:04:13] Action steps for business success.

[01:05:49] Daily productivity strategies.

Useful Links

Website: pausepenny.com
Instagram: @yvonnetchrakian_manifest @pause.penny
TikTok: @yvonnetchrakian
LinkedIn: https://www.linkedin.com/in/yvonne-tchrakian-64257619/

A little bit of business, a little bit of manifestation and whole lot of authenticity.