Why is no one talking about Facebook Ads Supplemental Feeds? They’re soooo useful! #FacebookAds #PPC

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Is it just me or are people totally forgetting about supplemental feeds for Facebook Ads?

I totally appreciate that Facebook’s Commerce Manager is no where near as good at Google Merchant Centre. But that’s even more reason to make sure you’re using a supplemental feed for Facebook Ads ????

Sure you can do simple stuff like labelling products to make creating product sets easier (think Back to School, Black Friday etc), but also cooler things like segmenting different discount depths for testing against each other.

Or, just good old cleaning up. The number of times I’ve seen product titles shown on an ad with underscores _ , or ones that are just way too long and get truncated, or show the brand name first (I see you, those who just use their Google supplemental feed without adjusting it for Facebook ????

If you’ve not set one up yet, run—don’t walk!

As always, happy testing ✌️