Why Is Amazon Opening Physical Stores?

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Amazon, a digital-first company is opening physical retail stores because they and other giant brands understand a major shopping component is lost through digital commerce. Amazon not only wants to offer fast deliveries and reasonable prices...they want their customers to have an experience when shopping with them.

In this clip Jonathan Yaffe, Co-Founder & CEO of AnyRoad explains why massive digital-first brands like Amazon and Alibaba are heavily investing in experiential marketing

This is a clip from The AdCast Podcast Episode 68
Catch the full episode here: https://youtu.be/uTvG83I8Tyk

Connect w/ Jonathan Yaffe:
Website: https://www.anyroad.com/
Email: Jonathan@anyroad.com
Jonathan's LinkedIn: https://www.linkedin.com/in/yaffe/
AnyRoad's LinkedIn: https://www.linkedin.com/company/anyr...
Jonathan's Twitter: https://twitter.com/whereisyaffe
AnyRoad's Twitter: https://twitter.com/anyroad/

Connect w/ Eric Elliott:
Website: https://heyimeric.com/
Facebook: https://www.facebook.com/heyimeric
LinkedIn: https://www.linkedin.com/in/eric-elli...
Instagram: https://www.instagram.com/ericmelliott/
Twitter: https://twitter.com/EricMElliott
Podcast: https://podcasts.apple.com/us/podcast...