Why Framing and Bias are Crucial in Building an Amazon E-commerce Empire

The key to achieving solid results with Rapid Microtesting is understanding the concepts of ‘framing’ and ‘bias.’
Implementing framing correctly and eliminating bias completely are integral parts of Intellivy’s philosophy.

Intellivy has managed to integrate the concept of framing into its platform by simulating Amazon’s environment. It makes it seem like an immersive shopping experience for the audience answering your poll.

It’s like they are truly shopping for a product, looking for the one they want to buy. The products you added look exactly like the Amazon (or Walmart or Google Shopping) search result tiles. This creates a context in the mind of the participant. They are immersed in the experience of one of your customers, and they will be able to show you which product they would choose in real life. That is how Intellivy takes advantage of framing.

Where framing provides context, bias will prevent the audience from completing your Rapid Microtest without prejudice. But without careful consideration, framing can crossover into bias. This needs to be avoided at all costs. With a biased Microtest, you will end up with results that are unusable. The outcome is unreliable because the audience was steered toward a certain answer — whether or not intentional.
See this video or read our blog on how to avoid bias.

Don’t forget to LIKE ???? & SUBSCRIBE ???? !

Read more about framing and bias on our Blog: https://blog.intellivy.net/
Follow us ⬇

https://www.instagram.com/intellivy/
https://www.facebook.com/Intellivy/
https://www.linkedin.com/company/intellivy
https://twitter.com/Intellivy_net