Why Facebook Ads Seem Broken and How to Fix Them

Is Facebook Ads Broken or Operator Error? Let's Find Out!

In this week's live session, Charley analyzes whether Facebook ads are truly broken or if the issues stem from operator error. He addresses common complaints about Facebook ads retargeting previous customers and offers actionable solutions. The video dives into three critical mistakes that can hinder ad performance: overuse of creative testing, reliance on Advantage Shopping Campaigns and cost caps, and promoting too many offers. Additionally, Charley answers viewer questions live and shares strategies for using creative effectively. Tune in for insights on maximizing your Facebook ad campaigns and avoiding common pitfalls.

00:00 Welcome and Introduction
00:04 Is Facebook Broken?
00:19 Unpacking Operator Error
00:28 Announcements and Engagement
01:51 Diving into Facebook Ad Issues
04:04 Understanding Conversion and Brand Lift Studies
08:41 Strategies for Low Traffic Businesses
14:57 The 3-2-2 Method and Creative Testing
27:30 Scaling Strategies and Audience Targeting
30:43 Understanding LTV and Revenue
31:54 Diverse Creatives and Media Buyers
32:16 Campaign Strategies and Product Promotion
33:57 Addressing Facebook Ad Complaints
37:08 Engaging with the Community
37:55 Creative Problems and Solutions
38:44 Q5 and Seasonal Ad Strategies
41:20 Building a Community for Business Growth
42:56 Effective Ad Campaign Structures
48:53 The Importance of Creative Testing
50:32 Five Minute Friday: Ad Strategy Deep Dive
57:05 Common Facebook Ad Mistakes
59:19 Final Thoughts and Farewell