Why eCommerce Brand SUPREME Sold For $2.1 Billion

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News broke out earlier about the eCommerce brand giant, Supreme, that it sold for $2.1 Billion to VF Corp. A lot of people were puzzled why someone would pay that much for an eCommerce brand that "just" plasters their logo everywhere...

Well the CEO of VF Corp went on the news and share the 3 reasons WHY he bought the eCommerce business and where the value is in it for them. If you're just starting an eCommerce brand of your own these are good tips for you to keep in mind while starting your eCommerce brand on Shopify in 2020.