Why CMOs Will Fail In The Age Of AI -- Amanda Cole // Bloomreach

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Amanda Cole, Chief Marketing Officer at Bloomreach, delves into the CMO’s role in the age of AI. The CMO role has shifted from traditional branding to a data-centric, analytical domain, demanding a blend of business metrics and performance marketing expertise. However, as technology like AI levels the playing field, CMOs will need to balance data-driven approaches with storytelling for success. Today, Amanda discusses why CMOs will fail in the age of AI. Show Notes (https://martechpod.com/episode/why-cmos-will-fail-in-the-age-of-ai-amanda-cole-bloomreach)

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• Amanda Cole: Website (https://www.bloomreach.com/en/blog) // LinkedIn (https://www.linkedin.com/in/aelam/)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/) // LinkedIn (https://www.linkedin.com/company/i-hear-everything) // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/) // LinkedIn (https://www.linkedin.com/in/benjshap/) // Twitter (https://twitter.com/benjshap)