When You're Self-Employed - Not An Entrepreneur

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One of the toughest phases in entrepreneurship comes after you’ve built a business where your customers trust your product so much they become your brand ambassadors. But with this success comes a new challenge — the “founder bottleneck.”

Your customers now want to engage directly with you, seeing you as the source of value. It becomes hard to step away from the business because they rely on your presence, limiting your time and capacity. You’re stuck constantly answering questions and solving problems, making it difficult to scale.

At this point, the key challenge is shifting the value from you to the business itself. You need to build systems, processes, and teams that can deliver the same quality experience without your constant involvement. It’s about empowering your team and making sure customers see the business — not just you — as the source of value.

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