What's a good LTV Timeframe in E-Commerce? #shopify #ecommercetips

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AOV or LTV? This is where there are blurred lines in ecommerce.

Luke Smith, is the Founder of the renowned advertising and lead gen agency “Simply Converting”.

Over the last decade, Luke has run advertising and marketing campaigns for companies of all sizes. From startup e-commerce stores, to industry giants like Qantas, Tom Ford, McDonalds, and more.

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