What?! Voice Tweets! Big Google News And 19+ More Stories In Marketing

This week: Twitter introduces voice tweets, Snapchat has an ads certification program, and Google bans clickbait ads.
Here’s what happened this week in digital marketing.

Audio Tweets: Twitter Rolls out Voice Tweets
I guess we’ll all have to wait a little longer for that “edit” feature.
That’s because Twitter engineers are busy with other updates. Like voice tweets.

You read that right. You can now tweet your voice.
At first, only a limited number of people could access the new feature. In the coming weeks, everybody can speak their tweets.
You can send voice tweets by tapping the new voice icon and then tapping the record icon on the new screen that appears.
Users can listen to voice tweets while scrolling through text tweets.

Report: Instagram Will Become a More Popular News Source Than Twitter
Speaking of Twitter, it’s about to take second place to Instagram in terms of the most popular sources for news. That’s according to a 2020 Reuters Digital news report.
The report says that the number of people who look to Instagram for news has doubled since 2018.
Users in the 18-24 age range are more likely to get their news from social media instead of a news site.
Across all demographics, 11% of users follow Instagram accounts for news. That’s just a single percentage point behind Twitter.

Google: Don’t Use NoFollow Links When Migrating Sites
You should avoid using nofollow links when migrating a site from one domain to another. That’s according to Google’s Gary Illyes.
In fact, it’s more helpful for site owners if Google’s bot can follow the links. Ilyes says Google can discover the new sites much faster that way.
He also said that Google might one day use nofollow links to find malicious sites.

Snapchat Rolls out Ads Certification Program
This past week, Snapchat launched Snap Focus. It’s a training program to help advertisers get the most out of the platform.
“Our new learning portal, Snap Focus, is our most up-to-date resource and destination to learn about the latest and greatest from Snapchat and the community who uses it,” the company said in a statement. “This will help advertisers and agencies master our platform and stay on top of everything Snapchat advertising has to offer.”

And more stories!