What the Press is Looking for & How to Get PR Results in 2025

What the press is really looking for in 2025 | PR Tips for eCom Brands

Want to get your eCommerce brand featured in top UK magazines like Country Living or House Beautiful? ???? In this video, PR Dispatch founder Rosie breaks down exactly what the press is looking for in 2025 — featuring insider advice from Rachel Edwards, Style & Interiors Editor at Country Living and House Beautiful.

???? If you’ve ever sent a pitch and heard nothing back, or you’re not sure how to actually stand out in a journalist’s inbox — this is your PR cheat sheet.

???? You’ll learn:
00:00 – Intro
01:15 – Step 1: Nail Your Hook Before Pitching
02:46 – Step 2: Tailor Your Hook for Different Media Outlets
04:07 – Step 3: Think Outside the Box
05:23 – Final Thoughts

???? Whether you’re launching a product, prepping for peak season, or just trying to get noticed — this video will show you how to finally get PR results without hiring an expensive agency.


✨ About PR Dispatch:
We’re on a mission to make PR accessible, affordable, and effective for eCommerce brands. Our platform helps you bring PR in-house with expert training, press lists, pitch templates, live editor Q&As, and more — saving brands over £1M/month in agency fees. Join 200+ brands already doing PR better.

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