What Platform Drives the Most Influencer-Driven Purchases?

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This week: Google AI Overviews launch ads on mobile, there's a new Core Web Vitals tool, and shopping ads are now on Google Lens.

Here's what happened this week in digital marketing:
(00:08) 1. Snapchat Influencers Are More Likely To Drive Purchase Results, Report Finds
(00:32) 2. Google AI Overviews Launches Ads on Mobile
(00:48) 3. Could This New Core Web Vitals Tool Reveal Hidden Patterns in Performance Scores?
(01:03) 4. Got a Niche-Specific Site? You May End Up in a Google AI Overview
(01:20) 5. Are You Using WP Engine? You’re Up and Running Again!
(01:40) 6. Is it Time to Incorporate More UGC into Your Site?
(02:02) 7. Does X Feel Like a Ghost Town?
(02:38) 8. Are You A Fan of the Noarchive Meta Tag? It’s Time to Give it Up – At Least As Far As Google’s Concerned
(02:24) 9. Google Adds Shopping Ads to Google Lens
(03:17) 10. Will Users Love Bing’s Expanded AI-Powered Search for Complex Queries?

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