What makes the German e-commerce market unique? | E-commerce Berlin Expo x Experts Roundtable

Welcome to the E-commerce Berlin Expo Experts Interviews! In this series, we've gathered field experts in e-commerce to answer the industry's hottest questions. From emerging trends to best practices, our experts share their valuable insights and perspectives on what's driving innovation in e-commerce.



In each video, you'll hear from all experts in a row, providing a rapid-fire, diverse range of perspectives on key topics.


Whether you're an e-commerce entrepreneur, marketer, or simply curious about the industry, you won't want to miss these thought-provoking interviews.


In this video, experts discuss the unique characteristics of the German market and the challenges that come with selling products and services in the country. They highlight the importance of understanding the German culture, language, and legal framework to successfully penetrate the market. The video also touches on the significance of building trust with German customers through reliable customer service, high-quality products, and transparent pricing. The experts emphasize the need to tailor marketing strategies to the German audience and leverage local social media channels to reach them effectively. If you're planning to expand your business to Germany or already have a presence there, this video is a valuable resource to gain insights and improve your market position.


So, sit back, relax, and enjoy the video!

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In order of appearance:


00:00 Intro
00:09 Jens Brämer, Managing Director, Eventim Tickets
00:36 Dr. Armand Farsi, Head of DACH and Connected Commerce, Fanatics
01:10 Matthäus Michalik, Co-Founder and Managing Director, Claneo
01:48 Dr. Pascal Volz, Managing Director, fischerAppelt
02:37 Anna Graf, Innovation Lead Web3, Arvato Systems
03:26 Nils Schönburg, Head of Digital Marketing and E-commerce, Paul Hewitt
04:08 Alexander Holzknecht, Chief Commercial Officer, Motatos
04:31 Emmanuelle Buchs, Senior Partnerships and Affiliates Manager, tails.com
04:49 Matthieu Chouard, Chief Revenue Officer, foxintelligence
05:37 Norman Nielsen, VP of Growth, Omio
06:13 Robert Hein, E-commerce Expert


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