What is the role of an Affiliate Network? How ecommerce brands leverage AWIN, Impact, CJ and Rakuten

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Most brands' first port of call into affiliate marketing will be linking up with an affiliate network to actually ensure they can track and pay the affiliates they partner with. But often overlooked is that fact running an effective affiliate programme takes time and resource. Imogen our Head of Digital Marketing demystifies the role of affiliate networks.

Sections ????
0:00 Affiliate networks
0:33 Network support
0:48 Resourcing the channel
1:02 Agency role

???? Links
▶ Want to hear more? Check out Rachel Said our Head of Affiliates full blog post @ www.geniegoals.co.uk/blog
▶ To ask Imogen a question or follow her work - https://www.linkedin.com/in/imogenpickles/

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