What is SMS A/B Testing? Why should you A/B Test? What is Multivariate Testing?

What is A/B Testing?
◉ Comparing two versions to figure out which performs better at a statistically significant level.

What is Multivariate Testing?
◉ Comparing three or more versions to figure out which performs better at a statistically significant level.

Why?
◉ The easiest way to improve your SMS marketing program. How do you know what will perform best without testing it first?

Test into Certain Segments
◉ Not every segment will respond to the same test equally, so make sure when you are setting up A/B tests that you take into account the type of customer receiving it.

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Brandon Amoroso is the founder and President of leading e-commerce agency Electriq. He built the business to oversee more than 55 brands and 45 team members in just three years before DRINKS.com acquired it in April 2022. Under Brandon's leadership, Electriq achieved the highest certifications available for the DTC industry, including:
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⭐ Okendo Platinum
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Brandon's proven e-commerce strategies focus on increasing customer lifetime value and cultivating best-in-class consumer experiences. This strategy created successful growth for brands such as Florence by Mills, Safely, Wine Insiders, Foria, Health-Ade, Men's Wearhouse, and more. Brandon's model has successfully scaled early-stage start-ups, Fortune 1000 companies, and everything in between. ????

As a Gen Z entrepreneur, Brandon's business approach focuses on creating empowered and thriving teams as a key driver of business success. His entrepreneurial endeavors work to break the mold and create innovation for clients and their customers. ????

Brandon continues to serve the marketplace as an advisor for business growth and how to build direct access to customers for long-term business success in an uncertain environment. ????
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