What is Amazon Frustration-Free Packaging? Benefits of Amazon FFP for FBA Sellers

Proper packaging is an important factor in the online retail business. Compared to the purchasing process of going to a physical brick-and-mortar store, the process is different in eCommerce like Amazon FBA in which you are purchasing your products online and then your product gets shipped to your address. In such a scenario, bad packaging can ruin customer experience which will affect your business as an Amazon FBA or FBM seller. That is why Amazon introduced Frustration-Free Packaging and E-commerce Ready Packaging (ECR) certification, to make sure that the customers can have a great unboxing experience, at the same time reducing packaging and shipping costs for the sellers. So what is Amazon Frustration-Free Packaging, and what are the benefits of Frustration-Free Packaging for Amazon FBA sellers? Let’s take a look.

Amazon launched its FFP (Frustration Free Packaging) program during November 2008. It was a multi-year initiative in order to make it simpler for customers to take out products from their packages. So, the foremost products that came under FFP were toys. Every year, more product categories were added under this initiative. The idea behind Frustration-Free Packaging is to provide optimal packaging experience. When these aspects are met, customers get an exceptional and positive experience with minimal wrapping to dispose. The program participants (Sellers, Vendors, Manufacturers, and Distributors) potentially realized the importance of lower costs and reduced waste. Keeping this in mind, in January 2014, Amazon launched a packaging certification program called ECR (E-commerce Ready Packaging) to validate products that can be dispatched in their containers for a better experience
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