What is Amazon Advertising Brand Metrics | Why It’s Important for Seller | Amazon PPC Guide for 2022

When it comes to measuring advertising effectiveness, sales are just the start. Brands also need to know how their marketing impacts all the customer interactions that lead to purchases, and how this translates to eventual business growth. Brand Metrics (beta) can help provide the insights you need in order to understand and optimize your advertising.

Brand Metrics is a measurement solution that Amazon recently introduced. It enables eCommerce brands to gauge the value of multiple shopping engagements which have an effect on various stages of the journey.

Importance of Brand Metrics:

✅ Brand Metrics (beta) measure the number of actual on-Amazon shopper engagements.
✅ It measures the impact of your upper and mid-funnel tactics and sees how they contribute to shoppers moving through the purchase journey.
✅ It evaluates engagement metrics to understand the value of your branded intent, and how brand purchasers generate additional sales in the 12 months following purchase.
✅ It monitors your performance relative to your category and peers at each stage of the purchase journey and over time.
✅ It optimizes your marketing and advertising efforts in Amazon's stores to engage more shoppers and build your brand.

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Credit:
Produced by: Ecomclips
Presenter: Mahmudul Hasan
Video Editor: Mahmudul Hasan
Production Team: Mortuza Tasnim, Nizam Uddin & Sakibul Islam
Content: Saiful Islam
Thumbnail Image: Kamrul Hasan
Camera: Nizam Uddin and Mortuza Tasnim


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