What is a Value Ladder in E-commerce Business?

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Do you have a value ladder for your E-commerce customers?

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A value ladder is where you gain a customer when they purchase an entry level, inexpensive product. Then as you build a relationship with that customer and gain their trust, you can then introduce more valuable and more expensive products.

It’s a simple concept that, if mastered, can take your business to a completely different level.

Watch the full video to know how you can build a value ladder for your E-commerce business.

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