What are backlinks and why are they important for your SEO?

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Backlinks promote your brand. Simply by virtue of their existence, they provide additional exposure for your online presence.

As a website earns additional backlinks, search engines infer that the website possesses valuable content worth ranking well on the SERPs.

Since your website and information show up on webpages relevant to your niche, backlinks help create awareness of your brand.

A high-quality backlink tells search engine crawlers that your presence online is the real deal – an authority within its niche.

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