WeChat E-Commerce Explained -- Social Media Marketing in China

This episode of Ultimate Guide to Social Media Marketing in China 2022 will take a close look at WeChat E-commerce.

E-commerce marketplaces in China are extremely competitive and oversaturated, which makes it hard for brands to stand out. Marketplaces also make it really hard for brands to leverage the client relationships on their platforms — brands and clients are forced to play by the marketplace rules, which are set in their own favor.

As a part of the private traffic marketing strategy (see slide 36), more brands have started developing their own e-commerce Mini Programs within WeChat’s ecosystem, hoping to win back control of traffic.

While there are a variety of out-of-the box e-commerce solutions (similar to Shopify), larger brands often hire a development agency to build their custom Mini Program.

KAWO spent 6 months reading 332 sources, interviewing 18 experts to create a 112-page guide, hoping to take you to see a big picture of China Social Media in a hope of finding the path to where your team wants to be,
which you can download for free ???? http://www.kawo.com/guide

KAWO is a China Social Media Management Platform for WeChat, Weibo, Douyin and Kuaishou. At KAWO, it's our mission to empower China social media marketing teams. To learn more about KAWO, please visit https://kawo.com

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