Webinar: Current Version of Google Analytics (Universal Analytics) to Sunset in 2023

Webinar: Current Version of Google Analytics (Universal Analytics) to Sunset in 2023 | What You Need to Know

This week, Google announced plans to stop processing Universal Analytics data in 2023, and the UA user interface will be inaccessible in 2024 sometime (6+ months according to Google). That said, Google Analytics 4 (GA4) is the future of analytics for Google. This may pose challenges for enterprises to fully migrate to GA4 within the next year, but also offers tremendous opportunity and value.

In this webinar, InfoTrust’s VP of Client Services Amin Shawki and VP of Partnerships Brad Prenger walk through this announcement, what it means for your business, and how to tackle this change successfully. They cover specifically:

• Details of the announcement and what we know/can share
• Benefits of GA4 vs. Universal Analytics, particularly with upcoming privacy-focused data controls and features only available in GA4
• T-ETL-T Method for Migration ahead of the sunsetting
• How to get started today

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