Webinar 5 (AUNZ Session): Google Tag Manager Education: UI, Tag Set Up, Troubleshooting

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In our final webinar, we will provide an introduction to Google Tag Manager (GTM), focusing on its application for news publishers. We’ll guide you through navigating GTM’s user interface, setting up tags crucial for news publishers, and troubleshooting common issues.

For news publishers, GTM offers a streamlined approach to managing and deploying various tags, such as those for content tracking, ad performance, and audience segmentation.

You’ll learn how to implement tags for tracking reader interactions, amplify the recommendations and insights you'll obtain from your reader by measuring engagement with articles, managing subscription or paywall events, and optimising ad placements.