Want to Connect with SMBs on LinkedIn? Here’s What You Need to Know!

Small and medium-sized businesses (SMBs) aren’t just growing on LinkedIn; they’re actively engaging, making decisions, and looking for solutions. If you’re marketing to SMBs, here’s what the latest LinkedIn report reveals about how to reach them effectively.

???? 1. SMBs are highly engaged. Their content engagement has skyrocketed 25x in the past two years, meaning they’re actively consuming and interacting with posts, but only if it’s relevant to them.
???? 2. Decision-makers are everywhere. A third of SMB employees on LinkedIn are in senior positions; that’s 3x more than in larger companies. Your content isn’t just reaching employees; it’s reaching the people who call the shots.
???? 3. They crave valuable content. SMB professionals share posts 2.5x more often, join industry groups, and follow brands closely. If your content educates, solves problems, or inspires, it has a much higher chance of being seen and shared.
???? 4. They’re ready to invest. In the next 12 months, SMB leaders are looking to upgrade their email marketing, customer service, and e-commerce tools. Position your brand as the solution to their upcoming challenges.
???? 5. Trust & simplicity win every time. SMBs value ease of use, competitive pricing, and reliability when choosing vendors. If your product or service is agile, trustworthy, and easy to integrate, you’re already ahead of the competition.

The takeaway? To connect with SMBs, stop selling and start adding value. Create content that’s useful, engage where they are, and build relationships that lead to trust.

Want to refine your LinkedIn marketing strategy? Let’s chat in the comments! ????

#DigilariMedia #LinkedInMarketing #B2BMarketing #SMBMarketing #SocialMediaStrategy #MarketingTrends #DigitalMarketing #BrandGrowth #Digilari #AUMarketingagency #Australia #NewZealand #Brisbane #BrisbaneMarktetingAgency