Walmart Strategy to Win Amazon | Ecommerce Battle | Amazon Vs Walmart | MBA | Business Case Study |

Walmart Is Gaining On Amazon In E-Commerce
Walmart's E-commerce Tactics Against Amazon
Amazon vs Walmart: The Battle for the eCommerce Crown

Walmart Inc. (Walmart) reported that its e-commerce sales in the US had grown 79 percent in Financial Year 2021 compared to FY2020, going up to US$43 billion from US$24.1 billion. With this, it became the No 2 online retailer in the US. This case discusses the various strategies used by Walmart to transition from a traditional brick and mortar retail chain to an online channel and further to an omnichannel strategy. The case then focuses on the various initiatives taken to integrate online and offline operations that helped establish Walmart as a viable alternative to Amazon. Some of the initiatives were Mobile Express Returns, Buy-Online-Pickup-In-Store, Walmart Fulfillment Service, and Walmart+ Subscription Service. The case also discusses how Walmart partnered with platforms like Shopify, streamlined product assortments, used stores as warehouses and invested in automation. This helped the retailer experience a 207% growth in its e-commerce buyer base between early 2017 and early 2019.

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