Vogue Business on the luxury opportunity in AR commerce, with Gucci and Snap

Join Vogue Business innovation editor Maghan McDowell in conversation with Snap’s Carolina Arguelles and Gucci EVP Robert L. Triefus about the potential for augmented reality commerce in fashion and luxury retail.

Arguelles discusses how brand AR strategies have matured, and Triefus offers an inside look at Gucci’s focus on AR and its recent project with Snapchat. The conversation offers insights on owning the “digital layer” around physical goods, which is growing in importance as retail faces an unprecedented crisis amid Covid-19.

About Snap:
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.

About Gucci:
Founded in Florence in 1921, Gucci is one of the world’s leading luxury fashion brands, with a renowned reputation for creativity, innovation and Italian craftsmanship. Gucci is part of Kering, a global luxury group managing the development of a series of renowned houses in fashion, leather goods, jewellery and watches. For further information about Gucci, visit www.gucci.com.

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