Visual Testing | Top Tips for Ecommerce websites

Visual / UI testing is an integral part of a seamless user experience - ensuring that your online store is visually appealing, user-friendly, and optimized for conversions. Here are the top tips to help you get started with Visual Testing:

1️⃣ Test for responsive design:
Ensure your website adapts to different devices, browsers, screen sizes, and layouts to guarantee a seamless user experience across all users.

2️⃣ Automate smartly, and where possible:
Automation tools are absolutely necessary for visual testing. However, be aware that tools can sometimes produce false positives or negatives, requiring manual review to confirm issues. AI-powered tools such as Valido AI can help you detect visual bugs in real-time and recommend UX improvements as well.

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3️⃣ Monitor dynamic content and test accordingly:
Ecommerce sites often update content, such as product listings, prices, and promotions, which can lead to frequent changes in the visual layout. Regularly test functionality and personalized content.

4️⃣ Check web performance variability:
Web page performance has a significant impact on the visual experience. Test with different internet speeds to ensure consistent loading times.

5️⃣ Test for complex interactions:
Ecommerce sites often include complex interactions, such as filters, sorting options, and interactive elements, which need to be tested for visual consistency. Use a tool that can not only test for visual consistency but also verify the interactive elements work smoothly.

Addressing these challenges requires a combination of robust testing tools, comprehensive test coverage, and a strategy that includes both automated and manual testing efforts.

Intelligent test automation, audit and monitoring for your ecommerce:
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