Video Podcast | Leverage PR for Your Ecommerce Business

In today’s show, we have a guest who I have been wanting to get on the show for a while. Shane Oglow is a PR internet market specialist and I met him a few years ago in a mastermind in Bangkok, Thailand. He is very active in the eCommerce, SEO, Amazon world and we are going to talk about the importance of PR in today’s world. So Let’s tune in.

Link to the podcast episode: https://www.globalfromasia.com/leverage-pr/

Topics covered in this episode:
• Introduce Shane
• The evolution of PR and the web
• Distinguish and differentiate what PR means
• Not all PR is created equal
• PR on Amazon, PR on general eCommerce
• When to use a PR release
• Launching and PR releases
• Ongoing product promotion
• KPIs to look for
• Budgets sellers need to have
• Choosing which products to apply which campaigns
• About your company and offers
• How people can learn more

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