Useful tips that will make your shopping experience with Temu better #temu #temutips #temushopping

In this video I am sharing few useful tips that will make your online shopping experience with Temu even better.

#temu #temutips #temushopping

Temu is an online marketplace operated by the Chinese e-commerce company PDD Holdings. It offers heavily discounted consumer goods which are mostly shipped to consumers directly from China.

Launched first in the US in September 2022, Temu has expanded, marking its presence in 49 countries including Australia, various European nations, the Latin American market, and South Africa by January 2024. The platform implemented two-factor authentication in December 2023 to secure its users' accounts and has extensive advertising efforts, running Super Bowl ads in February 2024 that led to a surge in traffic and brand searches.

Temu has experienced legal disputes, especially with its rival, Shein. The companies have been embroiled in lawsuits concerning false advertising, copyright infringement, and anti-competitive practices, culminating in mutual lawsuits that were later requested to be dismissed by both parties in October 2023, without public disclosure of the reasons or outcomes. Temu has faced accusations of illegal interference with suppliers in its ongoing battle with Shein.

Temu's business model disrupts traditional e-commerce by allowing China-based vendors to sell directly to international customers, ostensibly reducing costs. However, it mandates that sellers offer the lowest prices and meet minimum sales requirements, leading to popularity but also attracting criticism for encouraging low-quality products and engaging in price wars. Despite substantial advertising efforts, Temu has encountered consumer complaints regarding product quality, delivery issues, and customer service, drawing parallels with criticisms faced by similar platforms like Wish.

The platform has also been under scrutiny for data privacy concerns, with allegations of mishandling user data and potential malware risks. This has led to legal challenges and government actions, such as a ban on government devices in Montana. Moreover, Temu has been criticized for not adequately addressing forced labor risks within its supply chain, raising ethical concerns about the provenance of its goods. Intellectual property infringement and accusations of design theft have been issues for Temu, reflecting broader challenges within the fast-fashion industry. The company's work culture has come under criticism for promoting excessively long working hours, aligning with the controversial "996" work schedule prevalent in some Chinese companies, which has been linked to employee health issues.

Temu is owned and operated by PDD Holdings, which also owns Pinduoduo, a common online commerce platform in China. PDD Holdings was initially registered in the Cayman Islands before moving its place of incorporation to Dublin in 2023.

The Temu platform first went live in the United States in September 2022. In March 2023, Temu launched in Australia and New Zealand. In the following month, Temu was launched in France, Germany, Italy, the Netherlands, Spain and the UK. Temu eventually expanded into the Latin American market. On January 17, 2024, Temu officially launched in South Africa, the 49th country that Temu has entered since its launch in September 2022.

In December 2023, Temu implemented two-factor authentication (2FA) to enhance the security of its platform and user accounts, further protecting consumers against fraud.

In February 2024, Temu ran multiple Super Bowl ads, offering US$15 million in giveaways. As a result the company saw a spike in searches for their name and traffic.

Temu allows China-based vendors to sell and ship directly to customers without having to rely on intermediate distributors in the destination country, making products more affordable. Some sellers have stated that Temu asked them to lower their prices, even to the point of selling items at a loss. Temu offers free goods to some users who successfully refer new users via affiliate codes, social media, and gamification. Online purchases on Temu can be made using an Internet browser or through a dedicated mobile app. Temu uses large-scale online advertising campaigns on Facebook and Instagram.

Temu requires its sellers to offer their products at prices lower than those found on AliExpress. When multiple sellers offer the same product, Temu authorizes only the one with the lowest price. Items not meeting Temu's minimum sales requirements (30 pieces and $90 in 14 days) are removed from the platform.

The company has heavily advertised in mobile apps and ran TV ads on Super Bowl LVIII, resulting in their popularity. A research by Sensor Tower revealed that in the last quarter of 2023 Temu users spent an average of 23 minutes a week on the app, compared with 18 minutes on Amazon and 22 minutes on eBay.