UPI for ECommerce | 1 lakh crore market | Amazon for Everyone

It’s set to revolutionize e-commerce but let’s start off with what is it?

ONDC is a network that enables location-aware, local digital commerce stores across industries to be discovered and engaged by any network-enabled applications

It is neither a super aggregator app nor a hosting platform

All existing digital commerce apps and platforms can voluntarily choose to adopt and be a part of the ONDC network

In addition, the responsibility for onboarding of sellers and buyers and the management of the end-to-end order lifecycle will also continue to reside with the network-enabled applications

To find out more: https://www.ondc.org/image/ONDCStrategyPaper.pdf

0:00 Intro
0:27 What is ONDC
0:54 The problem that ONDC is solving
2:17 The solution: An open network that unbundles services
2:39 Demo of ONDC in action
4:32 Closer look at the components of the open network
5:23 Deep dive in the protocol layer
7:06 Conclusion

About the Host :
Mazin Biviji is a Product Owner at Agoda and a founding member of A Junior VC. He previously worked at Deloitte as a Senior Consultant. He completed his MSE and BSE from the University of Michigan and his MBA from INSEAD.

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