Unprepared Ep 52 - How Apple’s iOS 14 May Change Your Facebook Ads with Kurt Bullock

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In this video, we talk about how iOS 14 is interacting with how websites can track users, changes on Facebook’s side, tips for brands, and so much more.

Kurt Bullock is the founder of the ecommerce marketing agency, The Produce Department.

Kurt Bullock’s Twitter: https://twitter.com/kurtbullock
Produce Department Website: https://www.producedept.co/

Timestamps:
[00:00] - Sponsor: Rewind
[00:40] - Intro
[01:40] - Changes with iOS 14
[02:30] - Adjustments on Facebook's attribution window
[04:10] - FB returns, sales trends, and ad accounts
[05:00] - How to make sure you're making sales
[05:40] - Considerations for campaigns and channels
[07:00] - Be flexible with your ad spend
[10:38] - Where to find Kurt

Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

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http://honestecommerce.co/
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