Unprepared Ep 47 - What Makes a Successful Ecommerce Email Campaign with Lianna Patch

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In this video, we talk about what brands should place in their emails, why plain text email version matters, how brands can reduce objections ahead of time, and so much more!

Lianna Patch is a conversion copywriter and comedian whose greatest dream is to make your customers pause, smile, and click (in that order). Conquer campaigns with her at Punchline Conversion Copywriting, or get quick copy jobs done at SNAP Copy.

Lianna Patch’s Twitter: https://twitter.com/punchlinecopy
Lianna Patch’s LinkedIn: https://www.linkedin.com/in/liannapatch

Punchline Conversion Copywriting website: https://punchlinecopy.com/
SNAP Copy website: https://snapcopy.co/

Timestamps:
[00:00] - Intro
[00:36] - Why this email sample works
[03:15] - How to scope an email
[05:07] - What’s wrong with image-only email?
[06:12] - CTAs and reducing objection
[09:12] - Summary of email campaign tips
[09:41] - Where to find Lianna

Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business.

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