Unlocking the Potential of B2B E-Commerce

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In this video, Andrew Levy, Senior Vice President of strategic partnerships at Provi, reveals how brands can unlock the potential of B2B E-commerce. He delivers a comprehensive overview of how retailers place orders in the modern market and explain why it’s advantageous for suppliers to grow their influence in the e-commerce landscape. Levy makes the case that both retailers and suppliers need a marketplace that streamlines the brand development process. He shares how a B2B marketplace can help users optimize their content and utilize display ads on these platforms to maximize control over buying decisions.

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