Unifying ECommerce And Retail Data -- Ross Andrew Paquette // Maropost

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Ross Andrew Paquette, Chairman and CEO at Maropost, talks about optimizing your eCommerce business. While eCommerce was at an all-time high during COVID, now that the restrictions have eased, customers are returning to retail stores. As a result, businesses need to unify their eCommerce and retail data to gain a complete understanding of their customer behavior and maximize their marketing efforts. Today, Ross discusses unifying eCommerce and retail data. Show Notes (https://martechpod.com/episode/optimizing-in-a-changing-economy-ross-andrew-paquette-maropost)

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• Ross Andrew Paquette: Website (http://www.maropost.com/) // LinkedIn (https://www.linkedin.com/in/rossandrew1)
• The MarTech Podcast: Email (https://martechpod.com/marketing-questions/) // LinkedIn (https://www.linkedin.com/company/i-hear-everything) // Twitter (https://twitter.com/martechpod)
• Benjamin Shapiro: Website (https://iheareverything.com/) // LinkedIn (https://www.linkedin.com/in/benjshap/) // Twitter (https://twitter.com/benjshap)