Understanding the WooCommerce Customers and Community ft. Katie Keith

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In this conversation, Brian Coords and Katie Keith discuss the WooCommerce community, its users, and the challenges of marketing plugins. They explore the differences between WooCommerce and Shopify, the importance of user experience, and the need for effective marketing strategies. Katie shares insights on how to gather feedback from customers and the significance of collaboration between developers and marketers. The discussion concludes with advice for developers looking to succeed in the plugin market.

Links
Barn2 Plugins - https://barn2.com/
Katie on X/Twitter - https://x.com/katiekeithbarn2

Chapters
00:00 Introduction to WooCommerce and the Community
02:46 Connecting with the WooCommerce Community
05:25 Understanding WooCommerce Users
08:30 The Complexity of WordPress vs. Simplicity of Other Platforms
11:13 Exploring the Shopify Market
14:08 Marketing Strategies for Plugins
17:02 Feedback and Content Creation
19:27 Twitter vs Other Communities
23:48 Customer Segments
25:56 Parting Wisdom for Developers