Understanding China’s future Consumer Market – Guanghua-Kellogg EMBA Sample Class

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During a recent sample class, Ying ZHANG, Professor of Marketing and behavior Science at Peking University, shared his understanding of the new consumer environment in China and how companies can thrive under these changing conditions.

Interested in unlocking your leadership potential while building expertise in China? Learn more about our part-time EMBA program, a partnership between the top ranked business schools of the east and west. https://en.gsm.pku.edu.cn/gkemba/