TSE TV 1312: LinkedIn Posts That Generate Sales Leads

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LinkedIn is a great platform for salespeople to get leads. It’s teeming with professionals, sales leaders, and potential clients and partners. In this episode we’re going to talk about how to maximize your presence on LinkedIn. People typically don’t use LinkedIn because they don’t know how and it can affect whether or not you believe it will work.

Tom has written two books on sales, the first one is The Soho Solution where he talks about having a large number of target customers when it comes to lead generation. It’s also about consistency.

Where can you get a large number of ideal target customers? It’s LinkedIn. The sales rep’s challenge is to find out where they congregate in the LinkedIn space and how they can be reached consistently. Some sales reps rather pick up the phone than reach out on LinkedIn but people have to adapt to omnichannel approaches.

The second reason why salespeople don’t use LinkedIn is they don’t know how to take advantage of it. Tom’s second book is called Social Selling: 10 Essential Strategies to Prospect, Position and Present Using Social Media. At the time the book originally came out, social selling was only a concept and most people didn’t get it. Now, social selling has become the norm. Salespeople need to have a growth mindset and believe that anything is knowable. Learning is growth.

RESOURCES:

* Tom Abbot: https://www.linkedin.com/in/socoselling/?originalSubdomain=sg
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