Transform Your eCommerce Business with Proven SEO Strategies | AMZ Pathfinder's Beyond PPC

SEO plays a significant role in boosting ranking and visibility not just with your content and landing pages, but within your eCommerce business.

Director of Marketing at Smash Digital, Karl Kangur, joins the Beyond PPC Podcast to talk about his expertise in SEO and the many ways businesses can level up their growth through managed SEO services. We discussed SEO changes in 2022, SEO opportunities for eCommerce brands, the kinds of SEO that Amazon sellers need to focus on, samples of brands succeeding in SEO, and many more.

https://smashdigital.com/
https://www.linkedin.com/in/kangurkarl/?originalSubdomain=uk

00:27 - Introduction
03:49 - How does SEO actually work in 2022, what’s changed, what matters?
11:25 - Is there still an opportunity for eCommerce brands with SEO?
16:10 - What type of brands is SEO NOT right for?
24:16 - What number should eCommerce brands aim for when it comes to Domain Rating (DR)?
26:25 - When eCommerce clients come to you, where do they usually start, and how long does it take to reach a specific domain rating?
31:42 - What is the most inaccurate (or even hilarious) SEO “wisdom” you still see advocated for by “experts”?
35:50 - What kind of SEO should Amazon sellers take into account? What sort of similarities does A9 have with Google's search algorithms?
49:24 - End Credits

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