Top tips for promoting your business on LinkedIn with Ann Stanley

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In this webinar, Ann Stanley presents four important aspects of using LinkedIn to promote your business, develop new relationships and generate leads. The webinar will contain a lot of tips that you can implement straight away.

The four elements are:

Profiles
Posts
Popularity (aka Connections)
Promotions

Profiles:
– How to audit business LinkedIn profiles (including competitors) and ensure that they are complete, up-to-date and appropriate for your target audience

Posts:
– How to create and collate posts, and to share content that will get the maximum engagement

Popularity (aka Connections):
– The best way to get followers is to connect to other relevant business owners – how to use searches in LinkedIn and in Sales Navigator (paid premium account) to identify and communicate with your 1st and 2nd-degree contacts.

Promotion:
– How to use LinkedIn advertising to find new audiences and generate leads